Solving complex problems through design

Lead Product Designer with 9+ years of experience framing complex product challenges and turning them into clear, consistent, and scalable experiences across B2C, B2B, and enterprise platforms in energy, health, financial services, tourism, and FMCG.

I work end to end, from discovery and expert reviews to developer handoff, aligning stakeholders, research, and business goals before any screen is designed. UI and design systems are my strongest craft: they let me turn product strategy into scalable, technically feasible solutions, and my token-based, multibrand systems cut implementation time by 25%. I lead a team of 5 designers with a DesignOps approach, guiding decisions and processes across the product lifecycle, and build AI-assisted workflows (Figma, MCP, Claude Code, Lovable) to scale products faster.