Coca Cola Andina Corporate Website

Role: Senior Product Designer · UI Leadership

Duration: 4 months

Coca-Cola Andina, one of the most prominent bottlers in the Coca-Cola System, faced an urgent need to renew its digital presence. Its corporate website — conceived as the official communication channel for its stakeholders — showed visual inconsistencies, difficulties managing regional content, and a lack of modernization in the user experience.

The Challenge

The challenge for our consultancy was clear: consolidate a unified official channel that would serve stakeholders, investors, and talent across four countries, without losing the flexibility each local market required.

To tackle a project of this scale, we deployed a comprehensive Digital Experience Transformation strategy. Our goal wasn't purely aesthetic, but structural: create an agile, inclusive, and modern platform that would embody the company's purpose of “refreshing moments and opening opportunities.”

The project was built on three pillars

Regional Research

Aligning expectations through workshops with stakeholders from the four countries.

Scalable Architecture

Redefining the taxonomy to enable self-management.

Visual Systematization

Creating a common design language.

Process and My Contribution

Building the Right Thing

Building It Right

Building the Right Thing

Kickoff

Kickoff
Data analisis
Aproach definition
Strategy

Research

Stakeholder interview
User survey
Card Sorting
Tree testing

Definition

Platform Sitemap definition
Content strategy definition

Building It Right

Design

UI design
Design System
UI patterns and template design
Responsive design

Impact

User Test
UX/UI iteration
Handoff
UX QA

lead

contributor

support

Building the Right Thing

contributor

We began with a deep immersion to understand the particularities of each region. Through Card Sorting and Tree Testing sessions with users, we validated a new information architecture that prioritizes clarity and quick access to financial and corporate data, eliminating previous navigation barriers.

Study results are confidential.

Fragmented Digital Identity

The brand shows visual inconsistencies and lacks a unified design system, making it difficult to convey a solid, coherent, and recognizable identity across all touchpoints.

Outdated, Hard-to-Adapt Content

The content strategy is rigid and doesn't respond to each country's particularities, limiting relevance, timely updates, and the ability to offer information aligned with the local context.

Limited Site Architecture and Management

The site structure lacks a user-centered hierarchy, and the internal team faces obstacles in self-managing content, affecting the platform's clarity, efficiency, and ongoing evolution.

Content Design and UX Writing

lead

We transformed rigid communication into a warm, human narrative. We defined a flexible content strategy that allows each country to maintain local relevance while ensuring consistency in the brand's tone of voice at the regional level.

Building It Right

lead

To ensure the project's long-term sustainability, we developed a robust, scalable UI Kit. We delivered a modular component library that includes more than 17 master templates and 38 design variants. This allows Coca-Cola Andina's internal teams to build new sections (such as ESG reports or Corporate Governance) while always maintaining visual and functional consistency, reducing technological dependency and accelerating time to market.