A centralized human resources platform designed to reduce manual processes and improve employee autonomy.

Digitize an HR process that, until then, was largely manual. This created a heavy operational burden for administrators and significant uncertainty for employees, who had no visibility into the status of their requests — resulting in constant, fragmented communication among employees, managers, and HR.

In an organization the size of Copec, with more than 13,000 employees, this situation had become unsustainable. Compounding the problem was the need to implement a new flexible benefits model capable of adapting to different employee profiles — single, partnered, or with a family group — while incorporating co-payment schemes shared between the company and the employee.

The approach centered on designing a centralized, standardized platform capable of responding consistently to the needs of the different profiles interacting with the system.

For employees, the priority was a clear and transparent experience that would allow them to:

• Understand the available benefit plans.
• Compare plans based on their personal situation.
• Simplify the plan selection and change process.

The platform was also defined as the single channel for managing work-related requests, providing:

• Visibility into the status of each request.
• Traceability of processes.
• An accessible history of each transaction.

Building on the previous stage's findings, the definition phase began with mapping existing processes using BPMN diagrams, aiming to understand in detail how current flows worked and to identify opportunities for improvement.

Based on this analysis, the team worked on optimizing each process with digitization of the service in mind. This stage was carried out collaboratively with the project's various stakeholders, integrating technical, business, and user-experience perspectives to redefine flows that were more efficient, clearer, and scalable.

This approach led naturally into building a base design library that established the foundations of the platform's design system. Building on the earlier validations, reusable components and interaction patterns were defined, enabling faster and more consistent screen production.

The design system became a key part of the process, allowing the product to scale without losing consistency across sections, flows, and benefit types. Reusable templates were also defined for different scenarios, ensuring a consistent experience for all users. The entire system was built with a responsive approach, enabling access from both desktop and mobile devices.

For the employee-facing platform, we prioritized a clear, consistent, and easy-to-learn experience. The design relied on a defined visual guide, using color strategically to highlight key actions and interactions.

One of the main areas of focus was enabling users to review, compare, select, and change benefit plans based on their personal context — simplifying decisions that were previously complex and hard to track.

We also designed continuous feedback mechanisms to keep employees informed about the status of their requests, through messaging, stage-based traceability, and access to a full history. Standardizing flows and interactions was a key pillar in unifying the experience across a high volume of processes, significantly reducing the learning curve and improving platform adoption.

For the version aimed at HR administrators and managers, design principles consistent with the employee experience were applied, prioritizing clarity, standardization, and operational efficiency. The goal was to reduce the learning curve given the high volume of tasks and flows these profiles needed to manage within the platform.

Consistent interaction patterns and a clear structure were defined to facilitate request management and tracking, allowing administrators and managers to view the status of each case and improve communication with employees when needed. This approach helped optimize daily operations without increasing the system's complexity.